Founder of Hunter BI · Casablanca, Morocco

Hamza
EL HINANIAI Expert in Morocco

Connecting artificial intelligence to the work your business actually does.

Hamza EL HINANI is an AI expert in Morocco and the founder of Hunter BI in Casablanca. His work focuses on enterprise AI: connecting assistants to business software through MCP, AI governance, deployment strategy and sovereign AI for the public sector.

Profile updated:

Hamza EL HINANI, AI expert in Morocco and founder of Hunter BI, speaking into a microphone.
Hamza EL HINANI · Founder of Hunter BI

A business-first approach

What does working with Hamza involve?

Hamza EL HINANI helps Moroccan businesses turn AI strategy into controlled day-to-day use: identifying a workflow, connecting the right tools and agreeing how results will be checked. At Hunter BI, this connects leadership priorities, team needs and the technical scope of the project.

For an SME, a business department or a manufacturer in Morocco, the starting point is practical: which task takes too long? Which application holds the information? Who approves the result? These questions define the engagement before choosing a model or an architecture.

The goal is a workflow the team understands: retrieving information, preparing work or executing authorized tasks through an AI assistant, with human approval for operations that commit the business.

Discover Hunter BI 

Areas of expertise

AI consulting, integration and governance in Morocco.

AI consulting and strategy in Morocco

Help Moroccan businesses build an artificial intelligence strategy: identify use cases, assess available data and define an implementation roadmap. Move from pilot to production with a clear budget, responsibilities and success criteria.

AI consulting and deployment in Morocco 

MCP development and AI integration with business software

Build MCP (Model Context Protocol) servers that connect AI assistants to ERP, CRM and business applications. Users can retrieve data and run authorized tasks from their assistant. Each integration depends on the available interfaces, access permissions and approval rules agreed for the project.

MCP development for business software (French) 

Enterprise AI agents and workflow automation

Bring generative AI into business processes with assistants and AI agents: searching internal knowledge, preparing documents and automating repetitive tasks. Define what the assistant can execute, what requires human approval and how productivity gains will be measured.

AI agents and business automation 

AI governance and data control

Establish an AI governance framework covering acceptable use, data confidentiality, access management and accountability. Set up human approvals, traceable actions and incident monitoring to keep enterprise AI use under control.

Enterprise AI governance 

ChatGPT for business · OpenAI solutions

Support the deployment of ChatGPT Business, ChatGPT Enterprise and integrations through the OpenAI API. Define team use cases, access administration and connections to internal workflows, checking the features and data-processing terms of the selected offering.

Deploying ChatGPT in your business 

Claude for business · Anthropic solutions

Support the adoption of Anthropic’s Claude in the enterprise: selecting an offering, designing business assistants and connecting internal tools through MCP or APIs. Define accessible data, authorized actions and acceptance criteria before deployment, then help teams adopt the solution.

Claude integration for business 

Sovereign AI for government and public institutions

Define a sovereign AI strategy for government bodies and public institutions in Morocco, covering data control, hosting and operational oversight. Assess private infrastructure or on-premises deployment against project requirements, with a dedicated security and compliance review.

Sovereign AI and private infrastructure 

Hunter BI projects

Connect business software to an AI assistant.

Hunter BI has completed MCP integrations for SAP, Sage X3, 3ds Max and SOLIDWORKS. The qualitative feedback reported is that clients work through their AI assistant with improved productivity. No quantified gains have been published.

These are projects delivered by the firm. The project pages describe the approach and the points to assess in each environment; they do not guarantee compatibility with every software version or identical results for every business.

AI illustration of an assistant connected through a connector to ERP data, a mechanical assembly and a 3D model.
AI illustration of a server inside a glass enclosure, linked to an assistant through a controlled access point.

Method before promises

A clear framework.
Results to verify.

  1. Define one task

    Describe the current workflow, users, data, expected outcome and what the assistant is not allowed to do.

  2. Test within an authorized scope

    Compare answers and actions against a business reference, together with the people who will use the solution.

  3. Measure before expanding

    Track total time, corrections and adoption. Document limitations before extending use to other teams.

ChatGPT, Claude or sovereign AI: how do you choose?

Start with the task, the data it needs and the controls your organization requires. ChatGPT and Claude are platform choices; sovereign AI is an approach to data, hosting and operational control, not a competing assistant brand. Hamza’s approach is to compare suitable options on an agreed business task, check access and data-processing conditions, and evaluate output quality, corrections and total cost before expanding deployment.

Compare enterprise AI platform options 

Press and public contributions

Publications and references.

Read Hamza’s contribution published by Médias24, his listing in a professional event programme and his personal posts. Each reference links to its source.

Médias24 · Contributed article · 9 September 2026

GPT-6 Astra and AGI: what Morocco can do with it

In this contribution published by Médias24, Hamza El Hinani examines potential uses of GPT-6 Astra for Moroccan SMEs and service businesses. He argues for adoption based on measured results, team training and clear data governance, without treating the model’s performance as proof of AGI.

Read the contribution on Médias24 (French) 

Official organizer’s programme

Industry Meeting Days

The programme lists Hamza El Hinani, CEO of Hunter BI, among the speakers on a panel about Industry 4.0, AI and automation. A programme listing is not a report of a past speaking engagement.

View the programme (French) 

Personal LinkedIn post

GITEX Africa 2026

In a personal post, Hamza reflects on his presence at GITEX Africa in Marrakech and Hunter BI’s work with SMEs in artificial intelligence, CRM and automation.

Read the post (French) 

Your project in Morocco

Let’s talk about the work you want to improve.

For an initial conversation with Hamza, share your business activity, the software involved and one task you would like to simplify. Do not send confidential data at this stage: the scope of a test and the conditions for access will be agreed together.